Knowledge, targeting and relevance...
Lorna's approach to PR/Media Relations is all about targeting and relevance. She is an expert in spotting PR opportunities and helping to create ‘headline’ messages, which results in high volume coverage. Lorna can speak knowledgeably to both the media and clients, and is proactive in anticipating industry issues, in setting the editorial agenda and helping the client to manage the PR process.
Lorna can turn a 10-minute phone conversation with you into a great news story or piece of commentary. You don’t have to spend time coaching her about your business, and 85% of what Lorna does will be done on the phone.
Lorna has built up a strong relationship with several Editors and Journalists of the press, in particular the media and marketing press and online press, but also she is in contact with the national and vertical press.
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